Unilever Lies. Animals Suffer.
Unilever promised to go 100% cage-free globally. Now it is breaking that promise, leaving millions of hens trapped in cages.
images representative of a typical battery cage facility
THE COST OF UNILEVER’S LIES.
Spreading Cruelty Around the World
ai image intended for parody
Unilever executives polish their image while hens endure a lifetime in wire cages, living in filth and suffering broken bones. The company once pledged to go 100% cage-free globally by 2025, but has now erased that promise and left millions of hens to rot in cages.
This isn’t abstract. Unilever is the parent company of Hellmann’s and Best Foods, two of the world’s most recognizable mayonnaise brands. Every jar depends on eggs, yet instead of honoring its global cage-free commitment, Unilever is fueling cruelty and misleading customers.
The betrayal is even more cruel because it targets the Global South. While Unilever continues selling products across Africa, Asia, and Latin America, it has quietly given up on improving animal welfare in those very markets. Unilever’s double standard means animals suffer more, and consumers are denied the same basic progress already underway in wealthier countries.
Unilever is choosing cruelty and hypocrisy over integrity.
images representative of a typical battery cage facility
Unilever’s
Deception
Unilever claims to “make sustainable living commonplace” and to “brighten everyday life for all.” But behind the slogans, the company has abandoned its global cage-free promise and left millions of hens trapped in cages.
Unilever has been given every opportunity to act. It could easily keep its word by combining physical cage-free sourcing with cage-free credits, an alternative system that allows companies to make progress even in regions where supply is limited.
Instead, Unilever has chosen deception over progress. While it markets itself as a leader in sustainability, it quietly allows animals to suffer in the very cages it promised to end.
MEET THE MAN
IN CHARGE
CEO OF DECEPTION Fernando Fernández
After nearly 40 years at Unilever, Fernando Fernández was appointed CEO in March 2025. Just months into his leadership, Unilever backtracked on its global cage-free promise, abandoning millions of hens to a lifetime in cages.
Why would a man with decades of power and influence allow this betrayal to happen? Instead of keeping Unilever’s word, Fernández has chosen to mislead customers, disregard animals, and let cruelty continue.
AI image intended for parody